Delivery plans from partner: Dominos Pizza Group Ltd
F1. Out of Home Calorie Labelling
Domino’s Pizza is a pizza delivery business and around 75% of our products are delivered to customers in their homes or offices. Of those customers who collect their food, a great number pre-order prior to arrival in store. The main point of order for our customers is our website – with over half of delivered orders coming via this method. This figure continues to rise at a very fast rate, indeed for the first three months of 2012, online sales increased by 44.5%.
As of May 1, 2012, we will add calorie counts to the ordering section of our website, alongside the price. We will give these counts for a large slice on regular crust, and direct consumers to our food information website (http://www.takeafreshlook.co.uk/) for further information and alternative size calorie counts.
With over 100 million combinations of base, sauce, cheese and toppings on the menu, we cannot provide counts for all pizzas – but instead provide counts for the core pizzas and best sellers so they act as a guide to consumers. We will continue to look at alternative ways of improving the provision of this information and report back accordingly.